5 Pieces of Content Marketing Every Agent Can DIY Today (Even If You're Not "Techy")

If you’re a real estate agent trying to stay consistent online without spending hours on content or thousands on a marketing team—good news: You don’t need to do it all to make an impact.

At 36 Point Marketing, we’re big believers that done is better than perfect—and that consistency beats fancy every time. So whether you’re a content newbie or just need a quick win, here are 5 easy content pieces every agent can DIY today to keep showing up, building trust, and growing your business.

✍️ 1. A Quick Market Update (That Sounds Human)

Why it works:
Your clients and followers want to know what’s going on in the market—but they don’t want a boring stat dump. By posting a simple update with local insights and a personal touch, you position yourself as the go-to expert.

DIY It Like This:

• “Homes in [City] are still moving fast, especially under $500K. I’m seeing more buyers jump in before fall hits. Want a quick value check on your place? I’ve got you.”
• Keep it short, local, and conversational. Bonus points for posting it as a photo caption, email, or even a Canva graphic with a stat.

Where to post:
Instagram, Facebook, your blog, or your email list.

🏡 2. A “Just Listed” or “Just Sold” Breakdown

Why it works:
This content does double duty—it highlights your wins and educates your audience. Whether it’s a listing or a closing, break it down with helpful details and a client-first tone.

DIY It Like This:

• “Just helped a family snag this 3-bed gem in [Neighborhood] under list price—yes, it’s still possible! The key? Quick action, a clean offer, and local knowledge.”
• Or: “Just listed in [Area]! This one’s all about natural light, modern finishes, and walking distance to the lake.”

Pro tip: Use a photo of the home, a short caption with your insight, and always add a call to action: “Thinking of buying soon? Let’s talk strategy.”

🎯 3. Answer a Common Question You Get All the Time

Why it works:
If you’ve been asked the same thing more than three times, it deserves a post. These quick-answer posts make you relatable and helpful—and they’re perfect for Reels, captions, or quick emails.

DIY It Like This:

• “One of the most common questions I get is: Should I wait for rates to drop before buying?
  Here’s my take: If the right house comes up and it fits your budget, let’s chat about locking in a smart strategy. Waiting can cost more than moving smart.”

Other great FAQs to tackle:

• “How much do I need to put down?”
• “What’s the first step to buying?”
• “Should I sell before I buy?”

Where to post:
Instagram, email, blog, or even print it on a postcard!

📸 4. A Behind-the-Scenes Moment

Why it works:
People love seeing what life as an agent really looks like—especially the unpolished, human moments. It builds connection and reminds your audience that you're a real person, not just a sales machine.

DIY It Like This:

• Snap a photo of you staging a listing, attending a final walkthrough, picking up keys, or even refueling with coffee between showings.
• Caption idea: “Not pictured: me sweating while turning on all the lights in a house with 37 switches. Real estate is glamorous like that 😅”

Pro tip: It doesn’t have to be perfect. Real always beats over-rehearsed.

💌 5. A Client Appreciation or Check-In Post

Why it works:
Gratitude is a powerful form of marketing. Checking in with past clients or giving them a shoutout reminds others that you don’t just close deals—you build relationships.

DIY It Like This:

• “Thinking of my amazing clients [First Names] today—it’s been 6 months since your big move! Hope you’re loving that kitchen island as much as I thought you would 💛”
• Or: “If we worked together in the past 2 years—THANK YOU. I appreciate your trust more than you know. You made my business what it is today.”

Where to post:
Instagram, Facebook, your newsletter, or a handwritten note (for bonus points!)

Final Thoughts

You don’t need a full marketing department to stay top of mind with your sphere. What you do need is a few consistent content habits that keep you visible, valuable, and real.

So if you’ve been overthinking content, here’s your permission to start small. Pick just one of these five and knock it out today. Done is better than perfect—and your next client is probably already following you 👀