10 Thoughtful Ways to Show Clients You Appreciate Them This Summer

If there’s one thing that never goes out of style in real estate, it’s gratitude.

And summer? It’s the perfect time to reconnect with past clients, thank your biggest supporters, and sprinkle in some sunshine while you stay top of mind 🌞

At 36 Point Marketing, we believe real estate is about relationships—not just transactions. That’s why we created this list of 10 simple, creative ways to show your clients some love this summer—no awkward networking or expensive giveaways required.

☀️ 1. Pop-By with a Summer Treat

Pop-bys are still one of the easiest ways to create a personal touch without a big production.
Try small summer-themed gifts like:

• Mini coolers filled with popsicles
• Sunscreen + lip balm bundles
• Lemonade kits with a cute tag (“You’re the ZEST!”)

Pro tip: Don’t overthink it. It’s not about the gift—it’s the gesture.

🍉 2. Host a Summer Client Social

Think casual. Think family-friendly. Think FUN.
A laid-back client event gives you face time and creates a reason to reach out.

Ideas include:

• Ice cream truck at the park
• Splash pad picnic
• Backyard BBQ (co-host with a lender or vendor)

Not into big events? Keep it small. A happy hour or coffee pop-in still counts.

📬 3. Send a Summer Postcard

Postcards are inexpensive, easy to batch, and surprisingly memorable.
Send a quick note with a summer message:

“Wishing you sunshine, lake days, and front porch nights. Hope your summer is off to a great start!”

Make it even better with a local event calendar or list of things to do.

🎁 4. Share a Local Gift

People love discovering new places—especially when it’s local and thoughtful.

Drop off or mail:

• A gift card to your favorite taco stand or smoothie spot
• A jar of local honey or salsa
• A summer candle from a nearby boutique

Bonus: Tag the business on social media to boost local visibility!

🌊 5. Create a “Summer Survival Kit”

Make a few simple bundles with seasonal essentials and drop them off with a thank-you note.

Ideas to include:

• Bug spray
• Reusable water bottle
• Cooling towel
• SPF travel pack

This is especially fun for first-time buyers who are still settling in!

📱 6. Give a Shoutout Online

Tag a client (with their permission) and share a little love publicly.
Example:

“Thinking of one of my favorite families today—can’t believe it’s been a year since your big move! Wishing you an amazing summer in your new place.” 💛

This shows appreciation and reminds your audience what you do.

💌 7. Email a Local Summer Guide

Send a curated list of events, markets, and kid-friendly activities happening in your area.
Not only is it helpful—it positions you as a true community expert.

Need help creating one? We’ve got templates in the Post. Share. Grow. bundle ready to go 😉

🧺 8. Drop Off a Picnic Kit

This is a fun, out-of-the-box option!
Create a picnic bundle with:

• A checkered blanket
• Sparkling water or lemonade
• Chips and treats
• A handwritten tag: “Thanks for making my business a picnic!”

Perfect for repeat clients or your top referrers!

🎥 9. Share a Quick Thank-You Video

Text or email a 15-second video to your past clients:
“Just wanted to say thanks for trusting me with your move. I hope your summer is full of sunshine and good vibes. Let me know if I can help with anything!”

No fancy production needed. Just your face and your voice = instant connection.

🧊 10. Sponsor a Cold Treat Giveaway

Partner with a local ice cream shop or coffee spot and offer a “first 20 people get a treat on me” promo.
Post it online, invite your past clients, and make it a low-key appreciation win.

Why this works: It’s fun, easy to share, and it gives people a reason to engage with you again.

Why Client Appreciation Matters More Than Ever

In a market where leads are harder to come by and relationships are everything, showing appreciation is your long game strategy. It’s how you:

• Stay top of mind
• Earn repeat business
• Encourage referrals
• Strengthen your brand

And when it’s genuine? It never feels like marketing—it just feels like you.

Final Thoughts

Whether it’s a handwritten note or a popsicle on a hot day, these small gestures add up in a big way. You don’t need a huge budget or hours of prep—just a little creativity and a lot of heart 💛

So pick one or two from this list and schedule it in this week.
Your clients (and your future referrals) will thank you.